Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA8FC
RGB
79, 168, 252
HSL
209, 97%, 65%
HSB
209, 69%, 99%
CMYK
69, 33, 0, 1
LAB
66, -7, -50
LCH
66, 51, 262
OKLCH
0.71, 0.15, 250
XYZ
35, 37, 97
LUV
66, -34, -79
HWB
209, 31%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.