Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA9D8
RGB
79, 169, 216
HSL
201, 64%, 58%
HSB
201, 63%, 85%
CMYK
63, 22, 0, 15
LAB
65, -17, -32
LCH
65, 37, 242
OKLCH
0.70, 0.11, 234
XYZ
30, 35, 70
LUV
65, -36, -48
HWB
201, 31%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.