Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FAAF5
RGB
79, 170, 245
HSL
207, 89%, 64%
HSB
207, 68%, 96%
CMYK
68, 31, 0, 4
LAB
67, -10, -46
LCH
67, 47, 258
OKLCH
0.72, 0.14, 246
XYZ
34, 37, 92
LUV
67, -35, -72
HWB
207, 31%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.