Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FABEC
RGB
79, 171, 236
HSL
205, 81%, 62%
HSB
205, 67%, 93%
CMYK
67, 28, 0, 7
LAB
67, -13, -41
LCH
67, 43, 253
OKLCH
0.71, 0.13, 242
XYZ
33, 37, 85
LUV
67, -35, -64
HWB
205, 31%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.