Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FACD5
RGB
79, 172, 213
HSL
198, 61%, 57%
HSB
198, 63%, 84%
CMYK
63, 19, 0, 16
LAB
66, -19, -30
LCH
66, 35, 237
OKLCH
0.70, 0.11, 230
XYZ
30, 36, 68
LUV
66, -37, -43
HWB
198, 31%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.