Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FB2E4
RGB
79, 178, 228
HSL
200, 73%, 60%
HSB
200, 65%, 89%
CMYK
65, 22, 0, 11
LAB
68, -18, -34
LCH
68, 39, 242
OKLCH
0.73, 0.12, 234
XYZ
33, 39, 79
LUV
68, -38, -51
HWB
200, 31%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.