Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FB4E1
RGB
79, 180, 225
HSL
198, 71%, 60%
HSB
198, 65%, 88%
CMYK
65, 20, 0, 12
LAB
69, -20, -32
LCH
69, 38, 238
OKLCH
0.73, 0.11, 230
XYZ
33, 40, 77
LUV
69, -39, -47
HWB
198, 31%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.