Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FB5DF
RGB
79, 181, 223
HSL
198, 69%, 59%
HSB
198, 65%, 87%
CMYK
65, 19, 0, 13
LAB
69, -21, -31
LCH
69, 37, 235
OKLCH
0.73, 0.11, 228
XYZ
33, 40, 76
LUV
69, -40, -45
HWB
198, 31%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.