Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FBBFB
RGB
79, 187, 251
HSL
202, 96%, 65%
HSB
202, 69%, 98%
CMYK
69, 25, 0, 2
LAB
72, -17, -42
LCH
72, 45, 248
OKLCH
0.76, 0.13, 238
XYZ
38, 44, 98
LUV
72, -40, -64
HWB
202, 31%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.