Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
507A9B
RGB
80, 122, 155
HSL
206, 32%, 46%
HSB
206, 48%, 61%
CMYK
48, 21, 0, 39
LAB
49, -8, -23
LCH
49, 24, 251
OKLCH
0.56, 0.07, 243
XYZ
16, 18, 34
LUV
49, -20, -32
HWB
206, 31%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.