Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
507D99
RGB
80, 125, 153
HSL
203, 31%, 46%
HSB
203, 48%, 60%
CMYK
48, 18, 0, 40
LAB
50, -10, -20
LCH
50, 23, 244
OKLCH
0.57, 0.07, 237
XYZ
16, 19, 33
LUV
50, -21, -28
HWB
203, 31%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.