Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5083D2
RGB
80, 131, 210
HSL
216, 59%, 57%
HSB
216, 62%, 82%
CMYK
62, 38, 0, 18
LAB
54, 1, -47
LCH
54, 47, 272
OKLCH
0.61, 0.13, 259
XYZ
23, 23, 64
LUV
54, -22, -71
HWB
216, 31%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.