Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
508ED9
RGB
80, 142, 217
HSL
213, 64%, 58%
HSB
213, 63%, 85%
CMYK
63, 35, 0, 15
LAB
57, -3, -45
LCH
57, 45, 267
OKLCH
0.64, 0.13, 254
XYZ
26, 26, 69
LUV
57, -26, -69
HWB
213, 31%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.