Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509AEE
RGB
80, 154, 238
HSL
212, 82%, 62%
HSB
212, 66%, 93%
CMYK
66, 35, 0, 7
LAB
62, -3, -50
LCH
62, 50, 266
OKLCH
0.68, 0.15, 253
XYZ
30, 31, 85
LUV
62, -29, -78
HWB
212, 31%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.