Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509BC2
RGB
80, 155, 194
HSL
201, 48%, 54%
HSB
201, 59%, 76%
CMYK
59, 20, 0, 24
LAB
60, -15, -28
LCH
60, 32, 241
OKLCH
0.66, 0.09, 233
XYZ
25, 29, 55
LUV
60, -31, -40
HWB
201, 31%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.