Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509BCA
RGB
80, 155, 202
HSL
203, 54%, 55%
HSB
203, 60%, 79%
CMYK
60, 23, 0, 21
LAB
61, -13, -32
LCH
61, 35, 247
OKLCH
0.66, 0.10, 238
XYZ
26, 29, 60
LUV
61, -31, -47
HWB
203, 31%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.