Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509BD7
RGB
80, 155, 215
HSL
207, 63%, 58%
HSB
207, 63%, 84%
CMYK
63, 28, 0, 16
LAB
61, -10, -38
LCH
61, 40, 255
OKLCH
0.67, 0.12, 245
XYZ
27, 30, 69
LUV
61, -30, -58
HWB
207, 31%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.