Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509DF7
RGB
80, 157, 247
HSL
212, 91%, 64%
HSB
212, 68%, 97%
CMYK
68, 36, 0, 3
LAB
63, -3, -53
LCH
63, 53, 267
OKLCH
0.69, 0.15, 254
XYZ
32, 33, 93
LUV
63, -30, -83
HWB
212, 31%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.