Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
509FC2
RGB
80, 159, 194
HSL
198, 48%, 54%
HSB
198, 59%, 76%
CMYK
59, 18, 0, 24
LAB
62, -17, -26
LCH
62, 31, 236
OKLCH
0.67, 0.09, 229
XYZ
25, 30, 56
LUV
62, -33, -37
HWB
198, 31%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.