Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
510072
RGB
81, 0, 114
HSL
283, 100%, 22%
HSB
283, 100%, 45%
CMYK
29, 100, 0, 55
LAB
19, 45, -44
LCH
19, 64, 316
OKLCH
0.33, 0.17, 311
XYZ
6, 3, 16
LUV
19, 15, -50
HWB
283, 0%, 55%
Pantone
2685 C
Harmonies
Shades & tints
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