Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
511104
RGB
81, 17, 4
HSL
10, 91%, 17%
HSB
10, 95%, 32%
CMYK
0, 79, 95, 68
LAB
17, 30, 24
LCH
17, 38, 39
OKLCH
0.29, 0.10, 34
XYZ
4, 2, 0
LUV
17, 42, 12
HWB
10, 2%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.