Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
511400
RGB
81, 20, 0
HSL
15, 100%, 16%
HSB
15, 100%, 32%
CMYK
0, 75, 100, 68
LAB
17, 28, 26
LCH
17, 38, 43
OKLCH
0.29, 0.10, 38
XYZ
4, 2, 0
LUV
17, 41, 14
HWB
15, 0%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.