Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
511404
RGB
81, 20, 4
HSL
12, 91%, 17%
HSB
12, 95%, 32%
CMYK
0, 75, 95, 68
LAB
17, 28, 25
LCH
17, 37, 41
OKLCH
0.29, 0.09, 36
XYZ
4, 2, 0
LUV
17, 41, 13
HWB
12, 2%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.