Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
511709
RGB
81, 23, 9
HSL
12, 80%, 18%
HSB
12, 89%, 32%
CMYK
0, 72, 89, 68
LAB
18, 27, 23
LCH
18, 36, 41
OKLCH
0.30, 0.09, 35
XYZ
4, 2, 1
LUV
18, 39, 12
HWB
12, 4%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.