Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
511900
RGB
81, 25, 0
HSL
19, 100%, 16%
HSB
19, 100%, 32%
CMYK
0, 69, 100, 68
LAB
18, 26, 27
LCH
18, 37, 46
OKLCH
0.30, 0.09, 42
XYZ
4, 2, 0
LUV
18, 39, 15
HWB
19, 0%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.