Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
512304
RGB
81, 35, 4
HSL
24, 91%, 17%
HSB
24, 95%, 32%
CMYK
0, 57, 95, 68
LAB
20, 21, 28
LCH
20, 35, 54
OKLCH
0.32, 0.08, 49
XYZ
4, 3, 0
LUV
20, 33, 17
HWB
24, 2%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.