Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
512309
RGB
81, 35, 9
HSL
22, 80%, 18%
HSB
22, 89%, 32%
CMYK
0, 57, 89, 68
LAB
20, 21, 26
LCH
20, 33, 51
OKLCH
0.32, 0.08, 46
XYZ
4, 3, 1
LUV
20, 32, 16
HWB
22, 4%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.