Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516684
RGB
81, 102, 132
HSL
215, 24%, 42%
HSB
215, 39%, 52%
CMYK
39, 23, 0, 48
LAB
42, -2, -19
LCH
42, 20, 264
OKLCH
0.51, 0.05, 257
XYZ
12, 13, 24
LUV
42, -11, -27
HWB
215, 32%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.