Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516688
RGB
81, 102, 136
HSL
217, 25%, 43%
HSB
217, 40%, 53%
CMYK
40, 25, 0, 47
LAB
43, -1, -22
LCH
43, 22, 267
OKLCH
0.51, 0.06, 260
XYZ
13, 13, 25
LUV
43, -11, -30
HWB
217, 32%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Sapphire
#0F52BA
Denim
#1560BD
Royal Blue
#4169E1
Steel Blue
#4682B4
Iris
#5A4FCF
Slate Blue
#6A5ACD
Charcoal
#36454F
Browse every named black on shades of black, or all families on colors.