Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516E90
RGB
81, 110, 144
HSL
212, 28%, 44%
HSB
212, 44%, 56%
CMYK
44, 24, 0, 44
LAB
45, -4, -22
LCH
45, 23, 261
OKLCH
0.53, 0.06, 253
XYZ
14, 15, 29
LUV
45, -14, -31
HWB
212, 32%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.