Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
516E99
RGB
81, 110, 153
HSL
216, 31%, 46%
HSB
216, 47%, 60%
CMYK
47, 28, 0, 40
LAB
46, -2, -27
LCH
46, 27, 267
OKLCH
0.53, 0.08, 258
XYZ
15, 15, 32
LUV
46, -15, -39
HWB
216, 32%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.