Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5174A2
RGB
81, 116, 162
HSL
214, 33%, 48%
HSB
214, 50%, 64%
CMYK
50, 28, 0, 36
LAB
48, -3, -29
LCH
48, 29, 265
OKLCH
0.55, 0.08, 256
XYZ
16, 17, 37
LUV
48, -17, -42
HWB
214, 32%, 36%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.