Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5177AA
RGB
81, 119, 170
HSL
214, 35%, 49%
HSB
214, 52%, 67%
CMYK
52, 30, 0, 33
LAB
49, -2, -32
LCH
49, 32, 266
OKLCH
0.56, 0.09, 256
XYZ
17, 18, 41
LUV
49, -18, -47
HWB
214, 32%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.