Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
517896
RGB
81, 120, 150
HSL
206, 30%, 45%
HSB
206, 46%, 59%
CMYK
46, 20, 0, 41
LAB
48, -8, -21
LCH
48, 22, 250
OKLCH
0.56, 0.06, 242
XYZ
16, 17, 31
LUV
48, -18, -29
HWB
206, 32%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.