Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
517D87
RGB
81, 125, 135
HSL
191, 25%, 42%
HSB
191, 40%, 53%
CMYK
40, 7, 0, 47
LAB
49, -14, -11
LCH
49, 17, 218
OKLCH
0.56, 0.05, 214
XYZ
15, 18, 26
LUV
49, -21, -13
HWB
191, 32%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.