Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
517D88
RGB
81, 125, 136
HSL
192, 25%, 43%
HSB
192, 40%, 53%
CMYK
40, 8, 0, 47
LAB
50, -13, -11
LCH
50, 17, 219
OKLCH
0.56, 0.05, 215
XYZ
15, 18, 26
LUV
50, -21, -14
HWB
192, 32%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.