Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
518CA0
RGB
81, 140, 160
HSL
195, 33%, 47%
HSB
195, 49%, 63%
CMYK
49, 12, 0, 37
LAB
55, -16, -17
LCH
55, 23, 227
OKLCH
0.61, 0.07, 222
XYZ
19, 23, 37
LUV
55, -26, -23
HWB
195, 32%, 37%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.