Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
518DCA
RGB
81, 141, 202
HSL
210, 53%, 55%
HSB
210, 60%, 79%
CMYK
60, 30, 0, 21
LAB
57, -6, -38
LCH
57, 39, 261
OKLCH
0.63, 0.11, 250
XYZ
24, 25, 59
LUV
57, -25, -57
HWB
210, 32%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.