Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
518FF4
RGB
81, 143, 244
HSL
217, 88%, 64%
HSB
217, 67%, 96%
CMYK
67, 41, 0, 4
LAB
59, 4, -58
LCH
59, 58, 274
OKLCH
0.66, 0.16, 260
XYZ
30, 28, 89
LUV
59, -25, -90
HWB
217, 32%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.