Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5191AA
RGB
81, 145, 170
HSL
197, 35%, 49%
HSB
197, 52%, 67%
CMYK
52, 15, 0, 33
LAB
57, -16, -20
LCH
57, 26, 231
OKLCH
0.62, 0.08, 225
XYZ
21, 25, 42
LUV
57, -28, -27
HWB
197, 32%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.