Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5192E2
RGB
81, 146, 226
HSL
213, 71%, 60%
HSB
213, 64%, 89%
CMYK
64, 35, 0, 11
LAB
59, -2, -48
LCH
59, 48, 267
OKLCH
0.65, 0.14, 255
XYZ
27, 28, 76
LUV
59, -27, -74
HWB
213, 32%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.