Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5196C8
RGB
81, 150, 200
HSL
205, 52%, 55%
HSB
205, 60%, 78%
CMYK
60, 25, 0, 22
LAB
59, -11, -33
LCH
59, 35, 251
OKLCH
0.65, 0.10, 242
XYZ
25, 28, 59
LUV
59, -29, -49
HWB
205, 32%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.