Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5196CE
RGB
81, 150, 206
HSL
207, 56%, 56%
HSB
207, 61%, 81%
CMYK
61, 27, 0, 19
LAB
59, -10, -36
LCH
59, 37, 255
OKLCH
0.65, 0.11, 245
XYZ
25, 28, 62
LUV
59, -29, -54
HWB
207, 32%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.