Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5199CB
RGB
81, 153, 203
HSL
205, 54%, 56%
HSB
205, 60%, 80%
CMYK
60, 25, 0, 20
LAB
60, -12, -33
LCH
60, 35, 250
OKLCH
0.66, 0.10, 241
XYZ
26, 29, 61
LUV
60, -30, -49
HWB
205, 32%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.