Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5199DB
RGB
81, 153, 219
HSL
209, 66%, 59%
HSB
209, 63%, 86%
CMYK
63, 30, 0, 14
LAB
61, -8, -41
LCH
61, 42, 259
OKLCH
0.66, 0.12, 248
XYZ
28, 30, 71
LUV
61, -29, -63
HWB
209, 32%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.