Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
519DC3
RGB
81, 157, 195
HSL
200, 49%, 54%
HSB
200, 58%, 76%
CMYK
58, 19, 0, 24
LAB
61, -16, -27
LCH
61, 32, 240
OKLCH
0.66, 0.09, 232
XYZ
25, 30, 56
LUV
61, -32, -39
HWB
200, 32%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.