Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
519EF8
RGB
81, 158, 248
HSL
212, 92%, 65%
HSB
212, 67%, 97%
CMYK
67, 36, 0, 3
LAB
63, -3, -53
LCH
63, 53, 267
OKLCH
0.69, 0.15, 254
XYZ
33, 33, 93
LUV
63, -30, -83
HWB
212, 32%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.