Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
519FFC
RGB
81, 159, 252
HSL
213, 97%, 65%
HSB
213, 68%, 99%
CMYK
68, 37, 0, 1
LAB
64, -2, -54
LCH
64, 54, 268
OKLCH
0.70, 0.16, 254
XYZ
33, 34, 97
LUV
64, -30, -86
HWB
213, 32%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.