Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
51A4E2
RGB
81, 164, 226
HSL
206, 71%, 60%
HSB
206, 64%, 89%
CMYK
64, 27, 0, 11
LAB
64, -12, -40
LCH
64, 41, 254
OKLCH
0.69, 0.12, 243
XYZ
30, 34, 77
LUV
64, -33, -60
HWB
206, 32%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.