Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
520E00
RGB
82, 14, 0
HSL
10, 100%, 16%
HSB
10, 100%, 32%
CMYK
0, 83, 100, 68
LAB
16, 31, 25
LCH
16, 40, 39
OKLCH
0.29, 0.10, 35
XYZ
4, 2, 0
LUV
16, 44, 13
HWB
10, 0%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.